Don't Think Pink
- Editore:
Amacom
- EAN:
9780814408155
- ISBN:
081440815X
- Pagine:
- 224
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Don't Think Pink
Helping marketers see their brands through a woman's eyes, this work assists them develop products, services and marketing strategies that resonate with female buyers. It reveals how generational history, culture, and daily realities influence a woman's buying and how the manner in which women buy is more critical than what's being sold.
Fuori catalogo - Non ordinabile
€ 21.30
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