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Doing Semiotics
A Research Guide For Marketers At The Edge Of Culture
- Editore:
Oxford University Press
- EAN:
9780198822028
- ISBN:
0198822022
- Pagine:
- 208
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Doing Semiotics
Using applied semiotics, this book shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
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