Distribution Strategy di Livio Moretti edito da Springer-Verlag GmbH
Alta reperibilità

Distribution Strategy

The BESTX® Method for Managing Networks and Channels Sustainably

EAN:

9783319919584

ISBN:

331991958X

Pagine:
216
Formato:
Hardback
Lingua:
Tedesco
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Descrizione Distribution Strategy

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye ¿ this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company

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