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Digital Transformation And Corporate Branding
Opportunities And Pitfalls For Identity And Reputation Management
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9781032204857
- ISBN:
1032204850
- Pagine:
- 312
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Digital Transformation And Corporate Branding
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
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