Digital Marketing
Using The New Technologies To Get Closer To Your Customers
- Editore:
Kogan Page Ltd
- EAN:
9780749436643
- ISBN:
0749436646
- Pagine:
- 224
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Digital Marketing
An exploration of how to incorporate digital channels into conventional marketing. It demonstrates how to: reappraise the role of marketing in a digital marketplace; define the concepts that digital channels enable; and identify the customer-centric marketing goals of digital marketing.
Fuori catalogo - Non ordinabile
€ 22.50
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