Digital Innovations for Mass Communications: Engaging the User di Paul Martin Lester edito da ROUTLEDGE
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Digital Innovations for Mass Communications: Engaging the User

Engaging The User

Editore:

ROUTLEDGE

EAN:

9780415662949

ISBN:

041566294X

Pagine:
272
Formato:
Paperback
Lingua:
Inglese
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Descrizione Digital Innovations for Mass Communications: Engaging the User

In every field of mass communications¿advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting¿professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.

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