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Digital Disruption In Marketing And Communications
A Strategic And Organizational Approach
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9781032087917
- ISBN:
1032087919
- Pagine:
- 244
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Digital Disruption In Marketing And Communications
Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices.
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