Digital Analytics for Marketing
- Editore:
Taylor & Francis Ltd
- Collana:
- Mastering Business Analytics
- EAN:
9781138190672
- ISBN:
1138190675
- Pagine:
- 390
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Digital Analytics for Marketing
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
Fuori catalogo - Non ordinabile
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