The Diffusion of Web-Based Shopping Systems

Web-Based Shopping Systems (WBSS) are diffusing very rapidly across national boundaries. This book attempts to deal with the phenomenon of WBSS diffusion in different national contexts. In particular, this book attempts to answer the following questions: What are WBSS? Are WBSS an enabler of new business? What kinds of factors affect the diffusion of WBSS? Are there any distinguishing characteristics of WBSS diffusion in different national contexts? How do organizations tend to enable WBSS diffusion? What kinds of driving forces influence the extent of WBSS diffusion? In order to answer these questions, this book introduces several research models: e.g. a classification model of WBSS, a research model of WBSS diffusion, a WBSS strategic planning model and a decision model relating to key driving forces. On the basis of these models, this book examines and explains the phenomenon of WBSS diffusion. It is hoped that this book will serve as a catalyst for triggering new research agendas on e-commerce and ICT innovation diffusion.