The Development of Marketing Management
The Case of the USA c. 1910-1940
- Editore:
Taylor & Francis Ltd
- EAN:
9781138622685
- ISBN:
1138622680
- Pagine:
- 178
- Formato:
- Paperback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione The Development of Marketing Management
This book focuses on the period from 1910 to 1940 of the pre-matured phase of development of marketing idea of the product, price, place and promotion in U.S. It explores how the globally-influential idea of the 4Ps type of marketing management was articulated and what the historical settings were.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti