Determinants of Private Label Attitude di Stefanie Weiß edito da Gabler, Betriebswirt.-Vlg
Alta reperibilità

Determinants of Private Label Attitude

Predicting Consumers' Brand Preferences Using Psychographics

Collana:
BestMasters
EAN:

9783658086718

ISBN:

3658086718

Pagine:
143
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Determinants of Private Label Attitude

Various psychographic traits that most directly influence consumers¿ private label attitudes are the focal point of Stefanie Weiss¿ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers¿ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.

Spedizione gratuita
€ 59.36
o 3 rate da € 19.79 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Determinants of Private Label Attitude
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti