Defining Your Market
Winning Strategies For High-tech, Industrial, And Service Firms
- Editore:
Routledge
- EAN:
9780789002518
- ISBN:
0789002515
- Pagine:
- 196
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Defining Your Market
This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.
Fuori catalogo - Non ordinabile
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