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Decision-making For New Product Development In Small Businesses
- Editore:
Taylor & Francis Ltd
- EAN:
9780367504120
- ISBN:
036750412X
- Pagine:
- 168
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Decision-making For New Product Development In Small Businesses
Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.
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