Customer Switching and Banking Industry di Komal Daniel edito da LAP Lambert Academic Publishing
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Customer Switching and Banking Industry

Factors Causing Customer Switching in Commercial Banks of Pakistan

EAN:

9783847321255

ISBN:

3847321250

Pagine:
104
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Customer Switching and Banking Industry

Over the years, ¿customer switching¿ in banking industry has increased exponentially resulting in significant loss of business and reputation for the banks. Integration of global financial systems and intense competition have now compelled these financial institutions to focus more on building customer loyalty. However, retaining customers requires knowledge of factors that cause customer switching. This book provides an empirical insight into the factors that provoke customer switching in the commercial banks of Pakistan and attempts to ascertain the most and least important among them. In addition, the study identifies some useful strategies to improve customer satisfaction and retention thereby helping the policy makers in developing effective policies to scale down customer switching.

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