Customer Relationship Marketing
Get To Know Your Customers And Win Their Loyalty
- Editore:
Kogan Page Ltd
- Collana:
- Marketing In Action S.
- EAN:
9780749427009
- ISBN:
0749427000
- Pagine:
- 160
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Customer Relationship Marketing
The authors focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, and tips on how a relationship between supplier and customer can best be cemented. Second revised edition.
Fuori catalogo - Non ordinabile
€ 16.00
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