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Customer Relationship Management in Banking Industry
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659710384
- ISBN:
3659710385
- Pagine:
- 240
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Customer Relationship Management in Banking Industry
This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.
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