Customer Relationship Management in Banking Industry di Hari Sateesh edito da LAP Lambert Academic Publishing
Alta reperibilità

Customer Relationship Management in Banking Industry

EAN:

9783659710384

ISBN:

3659710385

Pagine:
240
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Customer Relationship Management in Banking Industry

This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.

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