Critical Marketing Studies
- Editore:
Sage Publications Ltd
- Collana:
- Sage Library In Marketing
- EAN:
9781847875709
- ISBN:
184787570X
- Pagine:
- 1264
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Critical Marketing Studies
This major reference collection, Critical Marketing Studies, directs its attention to highlighting how marketing as academic discipline and practical endeavour have developed and continue to change. As a practical exercise, marketing is concerned with meeting and satisfying customer needs, provided, that is, such an exercise would benefit the organisation and its stakeholders. Much more than that, marketing has become a highly influential activity in social, political and economic arenas. Consequently, it is now an appropriate time to call attention to marketing theory and practice, revealing those background assumptions that pervade the discipline and the effects of marketing as a societal practice.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti