Crisis Leadership
- Editore:
John Wiley & Sons
- EAN:
9780471229186
- ISBN:
0471229180
- Pagine:
- 144
- Formato:
- Paperback
- Lingua:
- Inglese
Descrizione Crisis Leadership
From product defects to environmental disasters--almost every day a new corporate crisis hits the headlines. In the majority of cases the results are disastrous: costly and time-consuming efforts to establish a positive public image can be wiped out in seconds. The inadequate, and often damaging, response of American business to such adversity proves that we don't need better crisis management--we need crisis leadership. Ian Mitroff offers a new proactive approach that focuses on doing everything humanly possible to prevent crisis before they happen, rather than merely putting the best possible spin on the aftermath. In easy-to-read, accessible language, Mitroff presents the critical, key lessons that will help managers lead the organization through a major crisis.