Creative Strategy
Reconnecting Business And Innovation
- Editore:
John Wiley And Sons Ltd
- Collana:
- Images Of Business Strategy
- EAN:
9781405180191
- ISBN:
1405180196
- Pagine:
- 286
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Creative Strategy
Little is known about the way creativity works in successful business enterprise, but it is widely acknowledged to be a key driver in today's knowledge economy. This book redefines business strategy as a creative process and compares strategies for value creation in business to the processes of creation in the world of arts and media.
Fuori catalogo - Non ordinabile
€ 33.39
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