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Creative Arts Marketing
- Editore:
Taylor & Francis Ltd
- EAN:
9781138213760
- ISBN:
1138213764
- Pagine:
- 306
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Creative Arts Marketing
Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
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