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Creative Advertising Concept And Copy
A Practical, Multidisciplinary Approach
- Editore:
Taylor & Francis Ltd
- EAN:
9781032357959
- ISBN:
1032357959
- Pagine:
- 232
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Creative Advertising Concept And Copy
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
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