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Corporate Social Responsibility, Sustainability and Public Relations
Negotiating Multiple Complex Challenges
- Editore:
Taylor & Francis Ltd
- EAN:
9780415855914
- ISBN:
0415855918
- Pagine:
- 198
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Corporate Social Responsibility, Sustainability and Public Relations
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.
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