Corporate Social Responsibility in Supply Chain Management

Fair trade and business ethics become increasingly the key measures on business's social responsibility, and the key factors for business decision making. Social pressure strikes at the heart of a company's brand in the mind of the consumer. A significant group of consumers have begun making their purchasing decisions based on the supply chain's ethical standard and social responsibility. Global corporate citizenship and social responsibility forms yet another important business environmental factor that can make or break a business. The problem seems to be that only a limited number of multinational corporations "walk the talk" of CSR. Practicing corporate social responsibility in supply chains requires that CSR is embedded within the entire organization. It includes employee training and sharing experience also training of key personnel at the supplier level. This study theoretically examines the relationship between a firm's chain and the socially responsible practices it engages in.