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Corporate Social Responsibility And Marketing Ethics
The Effects Of Value-Based Marketing On Consumer Behaviour
- Editore:
Taylor & Francis Ltd
- Collana:
- Routledge Studies In Marketing
- EAN:
9781032329222
- ISBN:
103232922X
- Pagine:
- 256
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Corporate Social Responsibility And Marketing Ethics
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
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