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Corporate Level Strategy
Theory And Applications
- Editore:
Routledge
- EAN:
9780415727228
- ISBN:
0415727227
- Pagine:
- 298
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Corporate Level Strategy
The challenges faced by diversified corporations-firms that operate in more than one industry or market-have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm's ability for establishing and sustaining corporate advantage.
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