Corporate Brand Design
Developing And Managing Brand Identity
- Editore:
Taylor & Francis Ltd
- EAN:
9780367514990
- ISBN:
0367514990
- Pagine:
- 288
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Corporate Brand Design
This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
Fuori catalogo - Non ordinabile
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