Conversations with Marketing Masters
- Editore:
John Wiley & Sons
- EAN:
9780470025918
- ISBN:
0470025913
- Pagine:
- 248
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Conversations with Marketing Masters
Conversations with Marketing Masters offers compelling insights into marketing today by gathering the collected wisdom of our era's most influential thinkers, each of whom has given a structured interview to the authors. Covering a wide range of current issues and illustrating key concepts with real-world examples of success and failure, these conversations offer leading-edge thinking as a basis for shaping the marketing future. Introducing the Marketing Masters... * Philip Kotler * David Aaker * Jean-Claude Larreche * Regis McKenna * Don Peppers * Martha Rogers * John Quelch * Al Ries * Don Schultz * Patricia Seybold * Jack Trout * Lester Wunderman
Fuori catalogo - Non ordinabile
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