Contemporary Strategic Marketing
- Editore:
Palgrave Macmillan
- EAN:
9780333981184
- ISBN:
0333981189
- Pagine:
- 400
- Lingua:
- Inglese
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Descrizione Contemporary Strategic Marketing
This text in strategic marketing has a combination of text, case studies and readings. A comprehensive lecturers' website includes extensive answers, slides of tables, figures and learning objectives. The text encourages the student to engage with the debate itself and not just the theory.
Fuori catalogo - Non ordinabile
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