A Contemporary Perspective
A Contemporary Perspective
- Editore:
Mcgraw-hill Education - Europe
- EAN:
9780077117245
- ISBN:
0077117247
- Pagine:
- 664
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con la
Descrizione A Contemporary Perspective
Offers students and practitioners the coverage they need to make the right decisions to create and implement successful marketing strategies. This book covers a range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti