Alta reperibilità
Contemporary Marketing Strategy
Analyzing Consumer Behavior to Drive Managerial Decision Making
- Editore:
Springer-Verlag GmbH
- EAN:
9783030119102
- ISBN:
3030119106
- Pagine:
- 277
- Formato:
- Hardback
- Lingua:
- Tedesco
Acquistabile con la
Descrizione Contemporary Marketing Strategy
The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by associating consumers.
o 3 rate da € 55.27 senza interessi con 
Disponibile in 10-12 giorni
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoiRecensioni degli utenti
e condividi la tua opinione con gli altri utenti
