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Contemporary Issues in Social Media Marketing
An International Perspective
- Editore:
Taylor & Francis Ltd
- EAN:
9781138679177
- ISBN:
1138679178
- Pagine:
- 328
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione Contemporary Issues in Social Media Marketing
In a short time span, social media has transformed the communication process among individuals and between organizations and individuals. The use of social media has impacted the way consumers live, buy and utilize products and services. Academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This book expertly bridges that void.
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