Contemporary Issues in Social Media Marketing edito da Taylor & Francis Ltd
Alta reperibilità

Contemporary Issues in Social Media Marketing

An International Perspective

EAN:

9781138679177

ISBN:

1138679178

Pagine:
328
Formato:
Hardback
Lingua:
Inglese
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Descrizione Contemporary Issues in Social Media Marketing

In a short time span, social media has transformed the communication process among individuals and between organizations and individuals. The use of social media has impacted the way consumers live, buy and utilize products and services. Academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This book expertly bridges that void.

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