Contemporary Fashion Blogosphere di Kristina Sedeke, Payal Arora edito da LAP Lambert Academic Publishing
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Contemporary Fashion Blogosphere

Impact of an Effective Fashion Blogs on the Current Fashion Industry

EAN:

9783659308505

ISBN:

3659308501

Pagine:
88
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Contemporary Fashion Blogosphere

Despite the fact there is plenty of academic material regarding the use of social media and blogs in business communication, very little research has been done in the area of constantly growing fashion blogosphere. The primary aim of this book is to fulfill the gap and provide proper understanding of the contemporary fashion blogosphere; its common general features, dynamic, and most of all its impact and potential use in fashion marketing and fashion brand management. Further more this book denies general opinion about ICT¿s as a treat to business communication, and about blogs as a threat to journalism. As it is explained, proper understanding of those Web 2.0 features disproves such claims and even shows the huge potential of those technologies not only in area of business communication and journalism.

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