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Consumer Satisfaction in Automobile Industry
To Provide a Better Understanding of the Satisfaction Levels Among Automobile Consumers
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659350719
- ISBN:
3659350710
- Pagine:
- 236
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Consumer Satisfaction in Automobile Industry
Automobile markets are suffering from such competition. They have to believe consumers as the core concept of their business; consumer satisfaction is what guarantees the future of the automobile market and it is achievable by an adoption between their services / products and the consumers¿ needs. The purpose of this study is to provide a better understanding of the satisfaction levels among consumers and how manufacturers can improve their product (automobile). To reach this purpose we have studied different models.
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