Consumer Learning And Expertise di J. Wesley Hutchinson, Eric M. Eisenstein, Joseph W. Alba edito da Springer-verlag Berlin And Heidelberg Gmbh & Co. Kg

Consumer Learning And Expertise

EAN:

9783540485049

ISBN:

354048504X

Pagine:
160
Formato:
Hardback
Lingua:
Tedesco
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Descrizione Consumer Learning And Expertise

This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. Includes systematic reviews of theories, methods and applications that have been prominent in research on consumer learning and expertise.

Fuori catalogo - Non ordinabile
€ 101.10

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