Consumer Innovation at the Base of the Pyramid di Sarah Praceus edito da Gabler, Betriebswirt.-Vlg
Alta reperibilità

Consumer Innovation at the Base of the Pyramid

Emerging Patterns of User Innovation in a Resource-Scarce Setting

EAN:

9783658051044

ISBN:

3658051043

Pagine:
170
Formato:
Paperback
Lingua:
Tedesco
Acquistabile con o la

Descrizione Consumer Innovation at the Base of the Pyramid

Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.

Spedizione gratuita
€ 75.99€ 79.99
Risparmi:€ 4.00(5%)
o 3 rate da € 25.33 senza interessi con
Disponibile in 10-12 giorni
servizio Prenota Ritiri su libro Consumer Innovation at the Base of the Pyramid
Prenota e ritira
Scegli il punto di consegna e ritira quando vuoi

Recensioni degli utenti

e condividi la tua opinione con gli altri utenti