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Consumer Ethnocentrism and Animosity
Young People View in a Globalising World
- Editore:
VDM Verlag
- EAN:
9783639285130
- ISBN:
3639285131
- Pagine:
- 336
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Consumer Ethnocentrism and Animosity
The U.S and its Allies military operations against Afghanistan in 2001 and against Iraq in 2003 gave raise to anti-American feeling in the Middle East and North Africa. Feelings of animosity (general, economic and military) the young people from the Middle East hold against a number of countries, namely, the U.S.A, Great Britain, Germany, China, Japan, India and Turkey have been examined in this book. Also, the book interestingly sheds the light on the level of ethnocentrism amongst young people of the Middle East.
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