Consumer-Driven Innovation in Food and Personal Care Products

Sensory and consumer scientists require a range of knowledge and skills to contribute successfully to the innovation process. With contributions from experts from a variety of backgrounds, this book reviews significant advances in consumer and sensory research and developments in industry practice. The first section focuses on changes in the marketplace impacting product innovation. Parts 2 and 3 cover emerging research methodologies for innovation and advances in data analysis. Chapters in the following section discuss topics associated with consumer behaviour. The final section reports the personal perspectives of respected experts on innovation and the use of research in innovation.