Consumer Behaviour Towards Online Shopping of Fashion for Young Adults

The booming of the Internet has changed consumers¿ habits in many aspects. Nowadays it is possible to buy almost anything on the internet from a couch, but also to access to some information, consumers¿ reviews and other data that can help the consumer to make the best choice. Existing researches have been trying to find explanations to consumer behaviour online, even though it is complicated to analyse. This book is focused exclusively on consumer behaviour towards online shopping of clothes and fashion accessories, investigating on a multicultural population between 18 and 25 years old.