Consumer Behaviour
A European Perspective
- Editore:
Pearson Education Limited
- EAN:
9781405846127
- ISBN:
1405846127
- Lingua:
- Inglese
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Descrizione Consumer Behaviour
Provides a practical introduction to consumer behaviour. This book shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. It includes a five-part micro-to-macro wheel structure that takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications.
Fuori catalogo - Non ordinabile
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