Consumer Behavior Knowledge for Effective Sports and Event Marketing edito da Taylor & Francis Ltd
Alta reperibilità

Consumer Behavior Knowledge for Effective Sports and Event Marketing

EAN:

9780415873581

ISBN:

0415873584

Pagine:
348
Formato:
Paperback
Lingua:
Inglese
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Descrizione Consumer Behavior Knowledge for Effective Sports and Event Marketing

Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.

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