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Consumer Behavior Knowledge for Effective Sports and Event Marketing
- Editore:
Taylor & Francis Ltd
- EAN:
9780415873581
- ISBN:
0415873584
- Pagine:
- 348
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Consumer Behavior Knowledge for Effective Sports and Event Marketing
Helps readers learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book also includes comprehensive reviews.
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