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Consumer Awareness of Chinese Brands in the United States
- Editore:
LAP Lambert Academic Publishing
- EAN:
9783659392931
- ISBN:
3659392936
- Pagine:
- 84
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione Consumer Awareness of Chinese Brands in the United States
This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with scholars and professionals in the public relations field, extensive secondary research as well as four case studies, this paper attempts to uncover the underlying problems Chinese companies face during their entry into the U.S. market and sees whether there is a preference between ¿made in Chinä and ¿designed in Chinä products. The paper also seeks to offer relevant solutions to these problems.
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