Consumer Attitude towards TV and Web Advertising di HARISH GAUTAM, GURMEET SINGH edito da LAP Lambert Acad. Publ.
Alta reperibilità

Consumer Attitude towards TV and Web Advertising

Suggestions for advertisers

EAN:

9783838371511

ISBN:

3838371518

Pagine:
184
Formato:
Paperback
Lingua:
Tedesco
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Descrizione Consumer Attitude towards TV and Web Advertising

Advertisements are the key to the success of marketing. Multinational companies invest lots of money in advertisements. The hardest job is done by the advertising agencies that end up with a unique and attractive ad copy. Besides, Pre-Ad Launch Researches are conducted to ensure that advertisements are effective. But sometimes advertisements do not have the desired effect. This book is the outcome of an empirical research conducted on the problem. This project is an earnest effort to suggest sure pathways for companies and advertisers in general and TV and Web Advertisers in particular. The prospective consumer is heavily dependent on the media and might remain intact if his attitude is negative towards the media selected. An advertising model has been developed to help advertisers.

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