The A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
- Editore:
Taylor & Francis Ltd
- EAN:
9780415873536
- ISBN:
0415873533
- Pagine:
- 228
- Formato:
- Hardback
- Lingua:
- Inglese
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Descrizione The A Complete Guide To Advertising Media Selection, Planning, Research, And Buying
Provides a practical introduction to the media planning and buying process. This handbook emphasizes basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the various plans.
Fuori catalogo - Non ordinabile
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