Competitive Strategies For Service Organisations
- Editore:
Palgrave Macmillan
- EAN:
9780333716816
- ISBN:
0333716817
- Pagine:
- 352
- Lingua:
- Inglese
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Descrizione Competitive Strategies For Service Organisations
This text pulls together the various analytical concepts, models and techniques of traditional corporate strategy against a backdrop of the service industry environment in the light of a new global context. It expounds the central role of the service industries and redefines them within a new international framework.
Fuori catalogo - Non ordinabile
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