Competitive Marketing: A Strategic Approach
A Strategic Approach
- Editore:
ROUTLEDGE
- Collana:
- Routledge Library Editions: Ma
- EAN:
9781138792876
- ISBN:
113879287X
- Pagine:
- 749
- Formato:
- Hardback
- Lingua:
- Inglese
Acquistabile con
o la
Descrizione Competitive Marketing: A Strategic Approach
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
Fuori catalogo - Non ordinabile
Recensioni degli utenti
e condividi la tua opinione con gli altri utenti