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Competing Against Luck
The Story of Innovation and Customer Choice
- Editore:
Harper Collins Publ. USA
- EAN:
9780062565235
- ISBN:
0062565230
- Pagine:
- 362
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Competing Against Luck
A generation ago, Clayton Christensen revolutionized business with his groundbreaking theory of disruption?a way to predict how competitors will respond to different types of innovation. In this book, Christensen and his coauthors examine the other side of the puzzle: what causes growth, and how to create it.
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