Companies Implementation Strategies in Politically Unstable Countries

This work details the implementation project of a fictive cosmetic company in Columbia. It offers an overview of the industry and a PESTEL analysis regarding Columbia. The SWOT analysis puts forward the threats and opportunities linked to implementing a cosmetic industry in such a country. The use of tools such as the Koch Checklist and Mr. Bertrand Monnet's risk measurement table finally offer the reader a concrete recommendation.