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The Communication Scarcity in Agriculture
- Editore:
Routledge
- EAN:
9781138650619
- ISBN:
1138650617
- Pagine:
- 168
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione The Communication Scarcity in Agriculture
This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture's silence all combined to create the perfect storm - a great chasm between those who know, and those who don't know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire.
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