Communicating Strategy
- Editore:
Taylor & Francis Ltd
- EAN:
9780566088100
- ISBN:
056608810X
- Pagine:
- 198
- Formato:
- Paperback
- Lingua:
- Inglese
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Descrizione Communicating Strategy
Offers a framework for building a communication plan and information, techniques, tools, tips and exercises that can be applied to explain and deliver a coherent message. This book explores the reasons why an organization's structure, processes and culture may stifle a story and the steps that can be taken to align each of these to the strategy.
Fuori catalogo - Non ordinabile
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