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The Communicating Company
Towards An Alternative Theory Of Corporate Communication
- Editore:
Physica Verlag
- EAN:
9783790819281
- ISBN:
379081928X
- Pagine:
- 278
- Formato:
- Paperback
- Lingua:
- Tedesco
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Descrizione The Communicating Company
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
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